Here is a few tips/rules for good news writing: less sophistication, more accuracy not being profound, but being streightfoward no fancy words, but clear, plain expression
Born in China, graduated from Peking University with a Bachelor's degree, and from Missouri School of Journalism with a Master's degree; worked as a journalist for both Chinese and English newspapers for more than six years, including Beijing Today, South China Morning Post; holds a Ph.D. in journalism and mass communication from the University of Iowa.
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